Part I – Marion Nestle
Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University, which she chaired from 1988-2003. She also holds appointments as Professor of Sociology at NYU and Visiting Professor of Nutritional Sciences at Cornell. Her degrees include a Ph.D. in molecular biology and an M.P.H. in public health nutrition, both from the University of California, Berkeley. She has held faculty positions at Brandeis University and the UCSF School of Medicine. From 1986-88, she was senior nutrition policy advisor in the Department of Health and Human Services and managing editor of the 1988 Surgeon General’s Report on Nutrition and Health . Her research examines scientific, economic, and social influences on food choice. She is the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (2002, revised edition, 2007), Safe Food: The Politics of Food Safety (2003, revised edition, 2010), and What to Eat (2006). Pet Food Politics: The Chihuahua in the Coal Mine , was published in 2008 and in paperback in 2010. Her book with Dr. Malden Nesheim, Feed Your Pet Right, came out in 2010. She is currently working with Dr. Nesheim on a book about calories for University of California Press. She writes a monthly Food Matters column for the San Francisco Chronicle, and blogs daily (almost) at www.foodpolitics.com and at The Atlantic / Life. She also twitters @marionnestle.
Part II – Erica Kubersky
MooShoes, Inc. is a vegan-owned business that sells an assortment of cruelty-free footwear, bags, t-shirts, wallets, books and other accessories. MooShoes offers its services through an online store as well as in its lovely retail store in New York City, the first cruelty-free store of its kind in NYC.
Founded in 2001 by sisters and Queens natives, Erica and Sara Kubersky, MooShoes was originally located near the Gramercy Park section of Manhattan in a defunct butcher shop. After a brief period on Allen Street, MooShoes re-located to its current location at 78 Orchard Street on the Lower East Side of Manhattan.
MooShoes is also home to a slew of rescued cats who were adopted from some of our favorite local organizations, many of whom hold adoptions days at our store from time to time. They’ve held many events at the store for many talented, generous individuals and organizations in the vegan community.
TRANSCRIPTION PART I:
Hello everybody. I’m Caryn Hartglass and you’re listening to It’s All About Food. A very happy, lovely June 4th 2013 to you. Today we’re going to talk about, you know, food. It’s all about food—but specifically food politics and we have the very best person, I think, on the planet to talk about food politics with us today, Dr. Marion Nestle. She is a Paulette Goddard Professor of Nutrition, Food Studies, and Public Health and Professor of Sociology at New York University. Author of Nutrition in Clinical Practice, she has served as a nutrition policy adviser to the Department of Health and Human Services and is a member of Nutrition and Science Advisory Committees to the United States Department of Agriculture and the Food and Drug Administration. She is the author of Safe Food, Pet Food Politics, Why Calories Count, as well as What to Eat. We’re going to be talking about Food Politics, now in its tenth anniversary edition.
Caryn Hartglass: Welcome to It’s All About Food.
Marion Nestle: Hi.
Caryn Hartglass: Hi, Dr. Nestle. How are you today?
Marion Nestle: I’m just fine.
Caryn Hartglass: OK. Well, I have to tell you, I am one of many big fans of yours and I’ve been following you for…well, I think ever since the first Food Politics came out. It was a great thing when this book came out. I’ve been rereading it, all 400+ pages in small print…
Marion Nestle: Sorry about that.
Caryn Hartglass: Although, it’s frustrating to read because of so many different things we’re going to be talking about but also I realize a lot has happened in the last decade and you have been leading the charge so thank you for that.
Marion Nestle: My pleasure.
Caryn Hartglass: OK. Let’s talk about what’s changed in the last ten years.
Marion Nestle: Well I think the big one is that so many more people are interested in these issues than were ten years ago. I mean, it’s kind of overwhelming. Ten years ago when Food Politics first came out, the idea that food was political seemed just weird to people. They couldn’t understand what food and politics had to do with each other—so much so that the designer of the cover set “Food” and “Politics” in two different typefaces because they just seemed so discordant. Now everybody understands that food is political. All you have to do is look at what’s going on in Congress right now. They’re dealing with the Farm Bill.
Caryn Hartglass: It’s amazing. It’s still hard for me to believe. I know it’s going on but it is hard to believe. So frustrating and so unbelievable that so many decisions are made on a regular basis that really are not in our best interest but are basically following the money.
Marion Nestle: Right, and are made by people who cannot possibly understand the issues because they are so complicated and there are so many of them.
Caryn Hartglass: Right. OK so let’s touch on a few of those complicated issues. You go into quite a lot of depth about the four food groups, the food pyramid that is now “My Plate” and the whole history behind it. It’s fascinating to read. I remember the four food groups when I was in elementary school and I was not comprehending a lot of what came after it. Can you just briefly touch on where we’ve gone, how this all started, and where we’ve ended up?
Marion Nestle: The basic idea was that there were a lot of nutrient deficiencies among a lot of people in the United States that became very apparent during the Second World War when roughly half of the young men who were going to go into the army had so many physical problems that they couldn’t be taken in at the beginning of the war. That got people really looking at the nutrient quality of the diets that people were eating and the dietary recommendations started coming out to encourage people to eat a greater variety of foods. That was the main problem. Most of the number of foods that people were eating were so limited. All of the guidelines were to get people to eat more of a variety of foods. And of course, everybody loved that advice because the food industry could do well by that if people were supposed to eat more of everything. But then when the disease problems among the population shifted in prevalence from problems related to not enough food or right kind of food to too much of the wrong kind of food and people started having a lot of heart attacks and type 2 diabetes and getting overweight and so forth, the dietary guidelines had to shift. And they had to shift towards eating less. And at that point they got into big trouble because eating less is very bad for business and the businesses that were producing foods that were on the receiving end of “eat less” advice didn’t like it and fought it with every tool they possibly could, starting with lobbying and using public relations and all of the other kinds of techniques that food companies do to distract people from any harm that their products might cause. So that’s the history in a nutshell.
Caryn Hartglass: In a raw nutshell.
Marion Nestle: Yes, of course.
Caryn Hartglass: No oil and no salt in that shell. You talk a lot throughout the book about eating more versus eating less. Certainly eating more is good for business but whole foods and healthy foods are not necessarily good for business. So it seems to be that more processed foods are good for business and that’s really what we want to eat less of.
Marion Nestle: Whole foods are not good for business because there’s no intermediate and farmers themselves get a very, very small percentage of the food dollar. That’s the way our food system works. It’s designed at the moment to profit and to support all of the intermediaries between the time that food is grown and the time that it’s consumed. Packaged foods are extraordinarily profitable for the intermediates in the food chain. The farm system supports that kind of program without supporting fruits and vegetables, which are considered to be specialty crops.
Caryn Hartglass: I know. Specialty crops. So that’s a big mouthful and the question I have is: Do you think it’s possible to change the system so that it supports and encourages whole food, minimally processed foods, a healthy diet that reduces our healthcare costs and increases our health and longevity?
Marion Nestle: As simple as that idea may seem, the present Congress isn’t going to do that and it’s unrealistic to think that it’s going to do anything other than put little tiny tokens into the agriculture bill in order to support healthier eating. There will be a few tokens. I think they may end up but all of the pressure on the legislation is to cut the budget and to not put in anything new that’s going to change the way agriculture is currently conducted. So it has to be kind of a bottom-up approach and the more people that buy organics, the more people that support locally grown food, the more people that grow their own food, the more that pressure will move in that direction. I think eventually there will be legislative support for it because the healthcare costs are going to be astronomical if things don’t change. At some point we’ll have a Congress that is interested in governing and that really is going to be looking at these long-term issues in a serious way and I hope that happens in my lifetime.
Caryn Hartglass: Yes. I hope so too. It’s such a frustrating conversation. I was reading an article recently about Silicon Valley entrepreneurs and how they like to move at lightning speed and accomplish things very quickly. They’re very frustrated with government and they like to bypass government because government moves so slowly and they’re certainly moving very slowly with respect to food and some of it has to do with corruption and some of it has to do with education and some of it has to do with limited funding—but maybe we should be bypassing government to change our food system. Is that possible?
Marion Nestle: We are. We are. That’s what the local food movement is about…and the organic movement and all of this in a way is about bypassing government, although government got involved in organics. But these other kinds of things that are going on are happening outside of it and also government has moved down so that a great deal of the action that’s taking place in food politics these days is taking place at the local level because the national is so impossible. I mean, we have a government that is not only moving slowly, it’s not moving at all at this point. I have a couple things that I keep track of. We still don’t have menu labeling and it was signed into law three years ago. That’s slow.
Caryn Hartglass: We don’t have what kind of labeling?
Marion Nestle: Menu labeling.
Caryn Hartglass: Menu labeling.
Marion Nestle: Menu labeling: calorie labeling on fast food and that kind of thing was signed into law in 2010 and the rules still haven’t been issued because they’re being held up because of political reasons.
Caryn Hartglass: Right. Another thing that you say often…I saw a bit in this book…is vote with your fork but vote with your vote. I like that. I certainly believe that we should all be getting involved with the government. Are there things we should be voting for? Are there people that we should be voting for because the government really isn’t moving but are there things we can be getting behind?
Marion Nestle: Well I’ve been telling students (?) to be running for office. If they were to change the way government functions, they have to introduce people into government who are not corrupted by the electoral system that requires candidates for public office to collect so much money. You can’t run for public office unless you’ve got hundreds and hundreds of millions of dollars and that has to change in some way if we’re going to have a government that’s not corrupt.
Caryn Hartglass: How is it that you never got corrupted?
Marion Nestle: Oh I have tenure at the university.
Caryn Hartglass: Oh that’s the secret.
Marion Nestle: In my case, it’s very simple. I turn out to not like having a lot of things around so I don’t have enormously expensive taste and I’m made very happy by very simple things. But besides that, I have a secure job at a university that pays my salary. I don’t need money from any other sources to do the kind of research that I do. I’m in an enormously privileged position and I take the responsibility that goes with that privilege very seriously.
Caryn Hartglass: I’m glad that you have it and that you’re making the best of it. Now I know that there are so many different things that come out of scientific journals and then we hear sound bites from the media that are very hard to understand what the full picture is and research dollars are difficult to come by in order to keep really objective about whatever the project is that one person might be looking into. But there was an article that came out recently in The Permanente, the Kaiser-Permanente journal, on nutrition for physicians on a plant-based diet.
Marion Nestle: I haven’t seen it. I’m sorry.
Caryn Hartglass: You might like this. I’ve been waiting for this for decades but it was a pretty comprehensive journal article where they recommend to physicians that they should be telling their patients to eat plants.
Marion Nestle: Well, that’s a good idea. Kaiser-Permanente is…I’ve always had this very cynical question about the healthcare system and the question is: To what industry’s advantage would it be if people in America ate healthfully and ate a healthy diet? I’m hard-pressed to think of one—except for Kaiser Permanente, which is a health maintenance organization that is a very large one that has a very deep focus on prevention of illness because they do better if people are healthier. So they have a vested interest in making sure that their patients are healthier. That’s why they’ve started farmers’ markets at a lot of their hospitals and have a lot of worksite wellness programs and encourage their patients to eat healthfully and engage in healthful lifestyle practices.
Caryn Hartglass: I wish they were in New York.
Marion Nestle: Yeah, I wish they were in New York too. I really miss them. I grew up in Kaiser because I grew up in California and we were members of Kaiser and I certainly do miss it.
Caryn Hartglass: OK. Here’s another one. This is more action happening at a local level. Recently we heard that school 244 in Flushing, Queens became the first public school in the nation to serve only vegetarian meals.
Marion Nestle: Yeah, that’s interesting. I wonder how that came about. I don’t know much about it. I’d just be happy if the schools served more vegetables and many of them are. I’ve been to schools in New York City where programs have been instituted to have healthier food in the school and they’re kind of amazing to see. You see teenaged boys in some of the poorest areas of the city eating salads and loving them. And you think that this really can work.
Caryn Hartglass: Right. I love seeing that. I love seeing that because when kids are nourished then they’re really capable of doing great things.
Marion Nestle: Absolutely.
Caryn Hartglass: So let’s just jump in and talk about children. You do a lot of coverage about all of the marketing that’s gone on over the decades to children and it just breaks my heart to read about it. And I’ve known about it but to just read about it in a concentrated section just brings it all home. Are we moving in a positive direction with marketing bad foods or good foods to children?
Marion Nestle: Well the food industries insist they’re not marketing to kids under the age of 12. I don’t know whether or not that’s true. I think, yes and no. They’re not marketing in the visible ways that they used to market to kids but they’re doing it in invisible ways. A lot of the marketing is electronic now where parents can’t really get a very clear handle on it. Again, all of this comes back to that the companies that make products that are sold or marketed to children need to sell those products in order to make a profit and if they’re not selling those foods then they’re not going to make a profit and their stockholders will get upset and their CEO will lose his job and all these bad things will happen so they can make promises with one hand but in practice it fails to go down. Then they have to change their practices. We’ve seen this over and over again. I remember back after Food Politics came out, one of the cereal companies produced one of those alphabet cereals without any sugar in it at all and when I heard about it I just raced to the supermarket to buy one because I knew that product would be off the market in minutes. They didn’t put any advertising dollars behind it and it was off the market in minutes.
Caryn Hartglass: Oh that’s sad.
Marion Nestle: But they were able to use it for public relations and say, “See, we made it and nobody bought it. It’s not our fault.”
Caryn Hartglass: Wow. You know and I know that it takes a lot of trial to get a certain food into the market. A lot of testing and tasting and marketing. It doesn’t happen overnight.
Marion Nestle: All of those things. And food companies had never put into marketing the kind of dollars that they put into marketing junk foods. Junk foods are marketed at a much, much higher level than healthier foods are because they’re more profitable. It makes perfect business sense. It’s not that people in food companies are evil people. They’re not. At least most of them aren’t. They are just making a living. That’s all they’re doing. Most people don’t care about the consequences of what they’re doing.
Caryn Hartglass: Alright. The other subject that you cover extensively is supplements and the regulating of supplements. I was interested in monitoring my own reaction while I was reading it and reading your take on it simply because I guess I fall into the category where I want to be able to get whatever supplements I want and not have them limited but on the other hand, I understand all of the safety issues that are involved. But we haven’t really gotten very far with regulating them, have we?
Marion Nestle: Oh, no. We went backwards. In 1994, Congress passed the law that essentially deregulated dietary supplements so what that means is that the FDA no longer has very much authority. There’s some but not very much and companies can decide. They have a different labeling system. They can pretty much decide what they’re going to sell. They have much more leeway than food products do in advertising the health benefits of the supplements and unless something really, really terrible happens they can continue to go on doing that. Studies have shown that what’s in dietary supplements shows that there’s a lot of cost-cutting and a lot of products turn out to not have in them what they claim to have on the label so that’s kind of unfortunate. There are bad actors. There are good actors and there are bad actors in the supplement industry. It’s kind of hard for anybody to know which is which.
Caryn Hartglass: So in your world, what would we do with supplements if you could have your way?
Marion Nestle: Oh we would put them in brown paper wrappers and let people buy them at their own risk and hope that nothing goes wrong. That’s essentially what we’re doing now. It’s essentially what’s happening now is that it’s at your own risk. It really, really takes a lot of problems before the FDA is able to do any kind of interference with what the claims are that are being made for the product. That’s another issues that came up in that 1994 which that was written by the supplement industry by the way. I document that in Food Politics how the supplement industry wrote the language of that act. I think they made a really big mistake and that was they insisted that the government start doing research on the efficacy of dietary supplements. That was a mistake because no matter how hard the Office of Dietary Supplements with the Office of Alternative Medicine have tried to find a supplement that actually had demonstrable benefits, they’re really been unable to do that. I’ve just seen one study that came out recently—very, very recently—that said that probiotic supplements would help people not have so much diarrhea if they were taking antibiotics and if that works out and is confirmed by other studies, it will be the first one pretty much with real benefits. And the rest of them, the better the studies are, the less they show. So supplements are very classy placebos as far as anybody can take. And I’m not opposed to placebos. They’re very, very helpful for people. Lots and lots of people take supplements and if it makes them feel better, fine. As long as it doesn’t hurt them I don’t have any problem with it.
Caryn Hartglass: Right. Well, I went through advanced ovarian cancer in 2006 and did a bunch of chemo and surgery and I did invest quite a bit in nutraceuticals, concentrated food supplements. Whether they worked or not I don’t know but I’m here today…
Marion Nestle: You are. Here you are.
Caryn Hartglass: I had a lot of energy during some pretty debilitating treatments so I want to think that some of them—I don’t know which ones so that’s the problem—I think some of them were doing good things.
Marion Nestle: Well it’s not science but if it worked for you, go for it.
Caryn Hartglass: Maybe it was placebo. It was a very expensive placebo. But part of the problem is that it takes so long and so much money to really figure these things out and I guess…
Marion Nestle: Absolutely.
Caryn Hartglass: People want to know that they have access to these things before the government figures out if they even work or not.
Marion Nestle: Well, not working isn’t a reason for taking them off the market. The only thing that’s a reason for taking them off the market is if they cause demonstrable harm or if they are making claims that can’t be backed up.
Caryn Hartglass: Well the idea that they are claiming things are in them that aren’t in them or if there’s some dangerous product…I remember when there was some scandal about supplements coming in from I think it was India, they had things like lead and stuff in them—things that we didn’t want. Those things should be prevented at the very minimum. OK just a few more minutes. You have a new book coming out now that you have Food Politics 10th anniversary edition and I see that you have something called Eat, Drink, Vote.
Marion Nestle: That’s coming out in September. It’s a cartoon book.
Caryn Hartglass: Yeah. I have a little promo piece that I picked up at the Book Expo.
Marion Nestle: Ah, you have the gorgeous color piece. That’s wonderful.
Caryn Hartglass: It is.
Marion Nestle: The book’s going to be produced in full color. There are about 250 cartoons, roughly. Actually I don’t know how many there are; I think it’s about 250 and they’re being produced in color. They’re all political cartoons about food politics. It was really fun to do it.
Caryn Hartglass: I bet. What I love about it is we really can’t survive or get through any of this if we don’t have a sense of humor.
Marion Nestle: Well I think so. I think so. A lot of the cartoons are really funny. Some of them are nasty, some of them are funny, some of them are sad but they were really fun. We had 1100 cartoons to pick from.
Caryn Hartglass: Is there any message in here in this book or you just glean what you can from the cartoons?
Marion Nestle: No. It’s politics-light. I wrote text to set the context of the cartoons. It’s not very long but there’s text that goes with it. It’s got footnotes. You know, it’s a serious summary of political issues having to do with food. There’s a chapter on the food system, there’s one on marketing to kids. There’s one on GMOs, there’s one on a whole lot of issues that people are interested in. I think the message is that food is political and if you want to do something about it, you’ve got to vote with your fork and vote with your vote.
Caryn Hartglass: Right. Enough said. I’m looking at the table of contents and it looks like it’s going to be an incredible work of art.
Marion Nestle: I hope so.
Caryn Hartglass: Thank you so much for joining me on It’s All About Food. I love you and your work. Keep on keeping on.
Marion Nestle: My pleasure.
Caryn Hartglass: Alright. Let’s take a quick break. I am Caryn Hartglass and you’re listening to It’s All About Food. While we’re taking a break you can spin over to responsibleeatingandliving.com. That’s my nonprofit website and if you have any comments or questions on this program or anything else you can send me an email to email@example.com. Ok, so we’ll be back in a few.
Transcribed by Jennie Steinhagen, 6/25/2013
TRANSCRIPTION PART II:
Caryn Hartglass: Hey everybody, I’m Caryn Hartglass! You’re listening to It’s All About Food, and this is the second part of our show on June 4, 2013. Thank you very much for joining me on this very beautiful day. Okay, we’re going to lighten it up a little bit. No more food politics. Or who knows, maybe we’ll get a little political, let’s see. But I want to being on my next guest, Erica and Sarah Kubersky of Mooshoes. Mooshoes is a vegan-owned business that sells an assortment of cruelty-free footwear, bags, t-shirts, wallets, books, and other accessories. It offers its services through an online store as well as its lovely retail store in New York City, the first cruelty-free store in New York City. It was founded by Erica and Sarah Kubersky, sisters and Queens natives. We’re going to talk a little bit about Mooshoes and a lot more. Thank you for joining me on It’s All About Food today!
Erica Kubersky: Hi Caryn, thanks for having us.
Caryn Hartglass: So I have both of you at the same time?
Erica Kubersky: No, you actually just have me, Erica.
Caryn Hartglass: Okay, fine. I just wanted to make sure it was you. I thought it sounded like you, but I’m sure you two sound alike.
Erica Kubersky: We do sound alike.
Caryn Hartglass: I remember meeting you sand your sister way back when, probably around 2000?
Erica Kubersky: Yeah, I definitely remember. I was just reminiscing with Sarah how when we were first trying to launch Mooshoes, and we were having a lot of dinners, and at those dinners we met a lot of our long-time customers and friends. So it’s funny to be in touch, so many years later.
Caryn Hartglass: I was so impressed with you back then and I still am. You were both just young and ambitious and focused on having a vegan show store.
Erica Kubersky: You know – young, ambitious, naive!
Caryn Hartglass: So, my first question is: how did you both get passionate about having a vegan shoe store?
Erica Kubersky: We were just long-time ethical – first vegetarian and then vegan – for a long time. I’ve been vegetarian since I was 8 years old, and soon after that, of course I didn’t know everything, but someone told me, I think my brother, “You can’t be a vegetarian; your shoes are made out of animals.” From then on, I stopped wearing leather, and I just made my parents really crazy trying to buy non-leather shoes. So Sarah and I would always talk about how we wished there was just a non-leather place that we could go to, a place where we could go and shop without asking a million questions.
Caryn Hartglass: And who came up with the name Mooshoes?
Erica Kubersky: Sarah came up with the name Mooshoes. It just came to her one day, years before we opened.
Caryn Hartglass: While you were eating Chinese food?
Erica Kubersky: People always think that’s the case, but years before we even opened the business, we were saying, “We’re going to open Mooshoes!” So that was just the name of our dream.
Caryn Hartglass: Okay, it’s not easy starting any business, and this one especially was very unique and very specialized. Probably when you started, the community wasn’t as big as it is today.
Erica Kubersky: Yeah, I mean, it has just grown so much. Community wasn’t as big, but definitely supportive. Even thought the community was smaller, I think they just came out in as large numbers as they possibly could, just to show their support. We have just seen it grow so much in terms of our customers, in terms of what is available, in terms of people’s general openness to it. When we first opened our store, people who didn’t know what vegan shoes were didn’t really want to know, thought it was just a silly idea. But now, years later, even people who aren’t 100% committed to buying vegan shoes are interested in what we sell and they’re interested in trying the product out.
Caryn Hartglass: So I have to make a disclaimer, and my disclaimer here is that I’m not benefiting at all from having you on this show. I don’t normally talk about owners of stores or people with products to promote them, but I wanted to talk to you; I want people to know about your store. I think it’s more than just a store; it’s a community, and it’s important for so many different things. I think it’s important what you’re doing and so many people need to know about it and be inspired by it and think that they can do something similar, because we need more cruelty-free everything.
Erica Kubersky: I think that’s the name of the game, just exposing more and more people to it. I think of how many people we expose to the vegan movement just by having our store in such a well-visited area. I think people are presented with the information, who knows what they decide from then on.
Caryn Hartglass: Do people ever walk into your store and say, “Do you have anything in leather?”
Erica Kubersky: Yes, all the time! Or they’ll say, “Oh, is this leather?” I don’t know how they walked past our no-fur sign or vegetarian signs, but somehow, they’ve missed all that.
Caryn Hartglass: They say, “Is this ‘leathuh’? Is this ‘leathuh’?”
Erica Kubersky: Yes, they want to know if it’s leather. And sometimes, if I’m in the mood, sometimes I’ll just tell them, “Yep, that’s what you’ve got there.”
Caryn Hartglass: Where do you get your shoes from?
Erica Kubersky: We get our shoes from so many different stores, and that’s another thing that’s grown over the years, with how many companies that are available to us now. When we first opened our store, there were only three or four companies that were strictly vegan. Now, I think, there are probably close to 15 vegan companies, and so many mainstream companies are catering to vegans now. Of course, we love to support the vegan businesses the most.
Caryn Hartglass: So you get them from both. And here’s where I’m coming from – you hear so many things in the news about things being manufactured overseas, that horrible thing that happened in Indonesia, and with people being treated so poorly…it’s affected me to the point where I don’t buy much of anything anymore, because I don’t know if anyone has suffered to make a shirt or anything. Do you know who’s making your products?
Erica Kubersky: That’s definitely a concern of ours, definitely a question we ask, about labor practices. We, again, our favorite shoes to sell are European shoes. We manufacture a line of shoes ourself, so we get to visit the factories…
Caryn Hartglass: Where’s that?
Erica Kubersky: In Portugal.
Caryn Hartglass: Wow!
Erica Kubersky: So, I can tell you firsthand that those are great factories and you can feel comfortable about those shoes.
Caryn Hartglass: Is it the same name, or does it have a different name?
Erica Kubersky: It’s a brand of shoes called Novacas, which means no cows in Portuguese and in Spanish.
Caryn Hartglass: Excellent. Do you speak Portuguese?
Erica Kubersky: I do not. I speak some Spanish, so I feel like I can get by.
Caryn Hartglass: How did you decide on that location?
Erica Kubersky: It’s a country that used to be the number one manufacturer of shoes, but with the onset of manufacturing in China, they lost a lot of their business, but they still have a big shoe history. When we were deciding on making pur own line of shoes, it was very important to us to make them in Europe as opposed to making them in the US.
Caryn Hartglass: Don’t you love that, everybody? I love that! It makes so much sense! At first they were probably thinking like, “What, no leather?” but then, “Sure, we want the business!” right?
Erica Kubersky: Yeah, first they didn’t know what we were talking about, and now it’s just like all I ever talk about with people in the factory is about what they’ve eaten that day, and the new vegetarian restaurants in Portugal.
Caryn Hartglass: That’s wonderful. Are you just going to stick with shoes and accessories?
Erica Kubersky: For now, we are just sticking to shoes, accessories; it’s just what we know. It’s still such a growing market, and we just want to be the biggest provider of vegan shoes. People want one-stop shopping for footwear.
Caryn Hartglass: I just want somebody to start making fashionable mens suits.
Erica Kubersky: I think somebody has started doing that….I’m not sure if you’re familiar with Joshua from the Discerning Brute blog…he just started making, I think they’re all Italian-made, 100% vegan suits.
Caryn Hartglass: Okay. Right, I remember reading that he was talking about it, but I didn’t know that it happened.
Erica Kubersky: Yeah, it was a hard process, but I think he finally got it going.
Caryn Hartglass: That’s very good news, because our very handsome, fit vegan men need to have some good duds on them. Not just shoes. Although they probably all look good just wearing shoes, but sometimes they need to put a suit on. So one of the other things that you do in your store – the community, as I was talking about, you have a lot of different events like book signings – and that’s really a nice thing. Do you have anything coming up?
Erica Kubersky: We don’t have anything coming up currently. But yeah, just because summer tends to slow down in New York so much, everyone who lives in New York wants to get out of New York for the summer. We’ll definitely start up events again back in September. We always send out newsletters with event updates and things like that. But yes, that has been such a great part of our business, and a part that we didn’t know, when we started, would become such a big part of it.
Caryn Hartglass: One of the difficult things is real estate or venues in New York City, so the ability to have a space, and a friendly space, is really a great thing.
Erica Kubersky: Yeah, just being the party to us.
Caryn Hartglass: Oh, I like that! Bring the party to us, we’ll just bring the shoes. So do people ask you about non-leather shoes and their breathability? How many times have I heard, “I have to wear leather because they breathe and plastic shoes don’t breathe?”
Erica Kubersky: I would probably say that we are asked that question about an average of ten times a day.
Caryn Hartglass: It’s like the “where do you get your protein” question, only with respect to shoe instead of food.
Erica Kubersky: Yes, it’s kind of like that. Of course, everybody who comes in, it could be their first time, so we definitely want to give them that pleasant atmosphere.
Caryn Hartglass: So what is your answer?
Erica Kubersky: All of our shoes are made from synthetic microfiber rather than a vinyl. So a lot of the vegan shoes you find out there have a vinyl base, which is non-breathable. But all of our shoes, which are microfiber, are going to breathe just like your leather shoes would.
Caryn Hartglass: That’s good to know. I know that with running shoes, for example, there are synthetic running shoes and what”s great about them is their breathability. So of course they could make fashionable shoes if they’re making running shoes that they promote for their breathability.
Erica Kubersky: Yeah, the big running companies aren’t essentially making their shoes to cater to vegans, they’re doing it because they think the functionality of the material is better. So every time someone questions how well vegan materials hold up, I think that’s just an important thing to point to.
Caryn Hartglass: And what about starting a business? Do you know how you did it so that it became successful?
Erica Kubersky: We started very small. It was just the two of us, and we didn’t take on an employee for maybe two years into the business, so definitely be prepared to put the time in and do everything. You’ll be selling the shoes, you’ll be ordering, you’ll be cleaning the bathroom. You just have to know that you’re not too good for any of it. I really think you just want to know your market a little bit. I think we were lucky to get into it so young. I made a joke about us being naive, but I almost think that worked in our favor. We were under the illusion that,”Of course! If we want vegan shoes, everyone wants vegan shoes!” But you know, I think it’s truly important that you believe in what you’re doing, and your customers wills see that. Somebody who is not a vegan who wants to open a vegan shoe store just to make money – first of all, you won’t; second of all, I think your customers will be able to see right through that, and you won’t do as well.
Caryn Hartglass: So how long has Mooshoes been open?
Erica Kubersky: It will be 12 years in October.
Caryn Hartglass: Very nice. And did you have any incredible stories that have occurred at the store – maybe someone who walked in that you really weren’t expected and bought your shoes?
Erica Kubersky: You know, every day someone comes in. I think that’s what we learned early on – you can’t pick the vegan out of the crowd, or the non-leather-wearer. So you just need to be open. It’s just amazing once you get the customers talking about the reason they’re coming into our store; it’s so great to hear it. Yesterday we just had somebody from texas, and older gentleman, who just picked up a pamphlet two years ago, just started looking stuff up, and he’s gone from being a meat eater to a non-leather-wearing vegan. It’s just amazing to see everybody’s story and where they come from. I think that’s been the best part, getting to know our customers.
Caryn Hartglass: For me, and I know, for you, the most important thing is to not exploit animals. But there are other issues with choosing a vegan lifestyle, certainly with food and with health and environment. But do you know the differences environmentally with producing your shoes versus leather shoes? Is there a benefit or not?
Erica Kubersky: People tend to think that leather is a more environmentally-friendly product, thinking that leather is natural, but it really isn’t because if you look at the leather that’s on people’s shoes versus animal hide, no one wants the skin right off the animal, so it has to be treated with so many toxic chemicals. Tanneries are probably one of the most pollutant places, and the workers who have to work in tanneries have the highest incidences of cancers and sicknesses than any other manufacturing, so I think that’s important to consider. With the shoes we manufacture, we’re pay very close attention to the materials we’re using. Most of the companies we work with, most of the materials are produced in Italy and are often at least 80% biodegradable.
Caryn Hartglass: That’s nice to know. You say the word natural and I just smile to myself. Leather is so far from natural.
Erica Kubersky: Yeah, you know, it’s just amazing what we try to tell ourselves.
Caryn Hartglass: Or maybe we’re just ignorant; we just never think about it. And we should be thinking about so many things. I like to say this, too: “Vegans don’t just care about animals, we care about humans.” You mentioned that in some of these tanneries, well, in all of them, it’s really so unhealthy for the workers because the chemicals are so toxic. Bad, bad, bad. Okay, so what kind of shoes do you wear?
Erica Kubersky: Well, I do love shoes, but I’m pretty practical and boring. I have dogs that I have to walk a lot, so I do a lot of plain slip-ons. That’s probably what you’re going to catch me in. Or sometimes if I get dressed up, I’ll try to wear a heel, but I’ll regret it two hours later.
Caryn Hartglass: But you really have every shoe that you can want?
Erica Kubersky: It’s funny; I have every shoe I could want at my disposal, but I wear the same two pairs of shoes every day.
Caryn Hartglass: And we can buy a hardcore hiking shoe, a running shoe, a fashionable shoe…you carry all kind of shoes like that.
Erica Kubersky: We carry it all. You can come in for any one of your shoes needs; we should be able to fill it.
Caryn Hartglass: Great. Well, thank you. I’m glad we had thin conversation; I learned a few things. I’m really excited about you making shoes in Portugal. That’s the best news I’ve heard all day, I love Europe.
Erica Kubersky: It’s been a great day, so…
Caryn Hartglass: So, thank you. I’m going to have to spin by and do some shopping over there!
Erica Kubersky: Okay, good then, we’ll see you soon!
Caryn Hartglass: Okay, thank you for joining me on It’s All About Food!
Erica Kubersky: Okay Caryn, thanks for having me!
Caryn Hartglass: You too.
Erica Kubersky: Bye!
Caryn Hartglass: So that was Erica Kubersky of Mooshoes. Have you been thinking about your shoes and what you’re wearing on your feet? Because now we know that there are shoes out there that are not only cruelty-free, they are also more environmentally friendly, they breathe, and of course, depending on the style, you can get a shoe that’s pretty comfortable. I’m pretty excited about that. It’s not food-related, of course; it’s a shoe – but I think it’s connected. A lot of people think the leather in shoes is a byproduct of eating meat – and I don’t think it is anymore; I think it’s its own business all on its own. But thinking about a plant-based diet and not exploiting animals, we don’t want to use byproducts of animal food products. So it really is connected. So… in the last few minutes, I wanted to talk about the Book Expo America. I was just there last week, it was my first time at the 2013 Book Expo America at the Javits Center in Manhattan. Wow. It was really an over-the-top event, and I came back with so many books. I just wanted to touch on a few of them, because I will likely be bringing these authors onto the show sometime soon. There was a book signing by Pamela Popper, and she has a new book out called Food Over Medicine: The Conversation That Could Save Your Life. She’s really a very lovely and knowledgeable person and has created the wellness forum. I had her chef on a few months ago, Del Sroufe, who did the Forks Over Knives Cookbook, you may have remembered that. But this is a great book to look out for. And then Dr. Colin T. Campbell, the author of The China Study – we’ve had him on this program numerous times. You’ve also seen him in the Forks Over Knives documentary, and he has a new book out called Whole: Rethinking The Science of Nutrition. As I was talking about earlier in the program, what we really need to do, ultimately, in our quest for making this world a better place, is to find a way to make whole foods, minimally processed foods, foods that are healthy for people and the planet – find a way to make them profitable, or fit into our capitalistic society, so that we can grow food that is fresh, local, healthy, and eat food and have an abundance of these foods that are fresh and healthy and organic. We’ve gone in a totally different direction in the last 75 years or so with the Industrial Age and manufacturing, and now foods today are expensive. Still, we have a very cheap and abundant food supply in the United States – but when you think about the cost of food and what you’re paying for in the store, you’re paying for a lot of value added in processing and manufacturing; you’re not paying for the actual value of the raw materials – the plant foods. We really need to figure out a way to – I don’t want to say go backwards – to go forwards. I think there’s a balance with using some of the great technology we’ve come up with in agriculture – we could use it, in a way, to downsize the sizes of these agri-businesses – maybe not those tiny, small farms, but maybe there’s something in the middle that we could have around urban and suburban areas, so that more people have access to fresh, locally-grown fruits and vegetables. So I put that out there. We’ll get Dr. Campbell on soon to talk about his new book, Whole. And then his daughter has a new book out called The China Study Cookbook, and it’s over 120 whole food plant-based recipes. And we never have enough vegan cookbooks out there, do we? That’s LeAnne Campbell, PhD. So definitely check those books out. Alright, I think – gosh, is it time to go? I could talk about food all day, and I do! Thanks for joining me on It’s All About Food! And remember – send me an email at firstname.lastname@example.org. Please have a very delicious week.
Transcribed by Sarah Brown, July 6, 2013