Jim May, The Stevia Story


Jim May, The Stevia Story
Jim-MayJames A. May is the founder, President and CEO of Wisdom Natural Brand, producer of SweetLeaf brand products and Wisdom of the Ancients herbal teas. Originally learning from the natives of Paraguay, he is now a recognized authority on several South American herbs. Jim introduced stevia, Yerba Maté and other health-conscious herbal products to the U.S. in 1982 and is considered one of the world’s foremost authorities on these herbs. SweetLeaf brand stevia products are the clear category leader in the U.S. Jim previously held positions as Vice President of United Healthcare Association (UHA), Inc. and President of the United Dialysis Services (UDS), Inc. Jim has participated in numerous professional organizations and activities, including Director of the Artificial Organs and Transplant program at Good Samaritan Hospital in Phoenix, Executive Director and member of the Board of Directors of the Arizona Kidney Foundation and consultant to the Chief of the government’s End Stage Renal Disease (ESRD) program in Washington, D.C.

Since 2009, It’s All About Food, has been bringing you the best in up-to-date news regarding food and our food system. Hosted by Caryn Hartglass, a vegan since 1988, the program includes in-depth interviews with medical doctors; nutritionists; dieticians; cook book authors; athletes; environmental, animals and health activists; farmers; food manufacturers; lawyers; food scientists and more. Learn about how we can solve many of the world’s problems today and do it deliciously, here on It’s All About Food.


  2 comments for “Jim May, The Stevia Story

  1. Lisa
    March 20, 2017 at 7:52 am

    Caryn – thank you for replaying this episode recently. I just finished listening to it this morning. I thought I had listened to all your previous episodes, but I must not have been in the right place to hear the message from this one the first time it played. Truly enlightening, and I just placed my first order on the SweetLeaf website. I’m excited to try the yerba mate tea!

    Thank you for all you do!

    • Caryn Hartglass
      March 20, 2017 at 4:04 pm

      Thanks, Lisa! I loved that interview with Jim May.

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